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posted by Cantu on Sept. 15, 2007 at 7:07 PM

Can SEO Really Help WIth Realtors?

"What Kind Of Realtor Business Do You Have -- Superstar Status - Or Expensive Hobby?"

I have spent the last week with real estate professionals to see what makes them tick. What I found out was that many of them are doing the same old predictable things. Some of them are better than others of course and some are able to create phenomenal results.

With all the latest tools with YouTube.com, MeFeedia, RSS, Podomatic and so many others its amazing to think what this can do for your real estate business. Yet, with all this innovation it is easy to slip into a state of procrastination. While you're shuffling your feet you are missing out on the great opportunities that are available today.

The problem is that many of us do not know where to start.

So while Ipods and Iphones grab all the media attention in the Business section of the New York Times the rest of us are wondering on how to use these tools.

Whats The Problem With Current Real Estate Sites?
Paying for Pay Per Click and Sponsored listings can be very expensive. One of my coaching clients, Brian Teets complained to me that he recently just threw $500 bucks down the drain with very ineffective PPC. Once the money runs out your sites lose their ranking literally overnight. The other problems that stem from this are too many competitors.

* Pay Per Click Is Expensive
* Too Many Competitors In Your Area
* Real Estate Pre-Made Sites Are Not Search Engine Friendly
* Web Sites Cannot Interact With Other Forms of Online Media

The list goes on......

From a search engine optimization standpoint there really isn't much we can do for assembly line type sites. These are sites that are pre-fabricated from the big guys like REMAX, Century 21 etc. There are key elements that need to go into your web pages if you want to appear at the top of the search engines......

If your site does not contain these elements you can expect poor results. This is going to be a problem down the line. You are just another ant on the hill. There is nothing that is going to make you stand out among your competitors. Worse, you have no way to GEO TARGET your area and showcase your listings for your territory.

When you look at it this way having a web site is pretty much useless.....

But we figured out a way that you can win in this game.....

Details are coming soon....

Cantu posted this on Sept 14 2007 at 12:25 am