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Showing posts with label search engine marketing. Show all posts
Showing posts with label search engine marketing. Show all posts

Monday, June 28, 2010

The Power of Backlinking - The Missing Ingredient

"WHY IS THIS CALLED THE - SECRET SAUCE ?"
http://www.1seonewyorkcity.com/images/seo_search_engine_optimization_new_york_city_ted_cantu.jpg

There is an incredible way you can get to page one of Google. The power of this technique can build economic empires and reshape the way we do business. It is overlooked and this surprised me when I was doing a recent seminar in Metro Detroit, WCCC last month. It appeared that many people did not realize that you can structure an entire campaign around the popularity of other sites that have a high Google PR ranking. This is one element of online marketing that is seriously overlooked and really under appreciated.



We covered this a little bit in this new ten part video series. There are some other insightful moments on the subject of social media. This is taking the country by storm. Twitter and Facebook are mere stepping stones to what is really possible.

You can read about seo and search engine marketing here.... We are taking these building blocks and creating substantial jumps... the record so far is 28,000,000 pages in just 7 days. If that is not exciting I don't know what is. Imagine now if you wrap up an entire campaign based on these strategies you could begin to build substantial wealth and and a long lasting brand.

More to come...

SEO, search engine marketing and web video news from Ted Cantu, (creator of 50+ markets online and abroad)

Saturday, September 15, 2007

Wednesday, June 20, 2007

What Channel Are YOU Watching?

"Paris Hilton's Brave Last Stand To Be The Center of American Attention"

You're a lot better off just turning the TV off these days. Seriously. The NUMBER ONE story of the hour is drunken starlets going round and round for a night on the town and ending up in the county clink. CNN broadcasted the exploits of "wannabe something soon" Paris Hilton every ten minutes for close to 48 hours during her bizarre suspended drunk driving sentence.

Meanwhile, Lindsey Lohan was photographed drunk with her mouth wide open passed out behind the wheel in the Enquirer. This one actually made the front page of a couple of tabloid magazines. Then there is the strange saga of Rachel Ray and her depressing sexual escapades.

There is only one little problem with all this, "news".

I don't care about these people. I don't know them either. But even as an innocent bystander whose only mission in life is to do good and to create substance in other peoples business lives -- I really do not care about these celebrities.

My question is does anyone? Seriously. Does anyone care about these self indulgent people who do nothing in the media except hog it up, stamp and stammer, cry on cue and morrose on and on about how miserable their lives are? I don't support their careeers in media, film, or audio. Yet they are constantly vying for my attention. CNN is steadfast to give it to me. I do not want it. So, I turn it off.

But then again, so do a lot of other people.

IT is no mistake that YOUTUBE.Com has over 100 million viewers of clips per day. That means that while Paris Hilton is going bananas.....

* People are getting customized sports

* Customized comedy
* Uploading independant films
* Uploading product shots
* Creating video clips of their services


The list goes on. And yes, people are downloading them and watching them to boot. The numbers of confirmation of viewers is somewhat mind boggling.

CUSTOMERS FLIP THE VIEWER DEMOGRAPHIC UPSIDE DOWN

A typical viewer on Youtube.com will watch an entire 7 minute clip. They will watch 10 minutes of footage that appeals to them no matter how crappy the quality is. I find this to be very amazing. Recent tests done at SEO Search Quest shows that customers will watch mundane productions and watch them right until the end. They never take into consideration that the production values are somewhat transparent or even nonexistent. They are into the subject matter and what they percieve as news.

The average viewer on broadcast will use the remote and literally zip by hundreds of commercials every hour. These are the commercials that companies pay for so they can reach the customer base en masse. They go through a lot of customers to get the right kind of impressions and make some sort of headway with making thier brand stick into the minds of their public.

If you look at what is really going on it is nothing short of a revolution. And with typical SEO companies flopping around on their bellies like dead fish and media companies charging WAY TOO MUCH to produce high end video clips the job falls into the hands of the new professionals. Street savvy rebels with a cinematic eye and a sense of direction behind the lens.

And they are taking to the streets.

Ted Cantu posted this on June 20, 2007 at 11:57 pm