What Channel Are YOU Watching?

"Paris Hilton's Brave Last Stand To Be The Center of American Attention"

You're a lot better off just turning the TV off these days. Seriously. The NUMBER ONE story of the hour is drunken starlets going round and round for a night on the town and ending up in the county clink. CNN broadcasted the exploits of "wannabe something soon" Paris Hilton every ten minutes for close to 48 hours during her bizarre suspended drunk driving sentence.

Meanwhile, Lindsey Lohan was photographed drunk with her mouth wide open passed out behind the wheel in the Enquirer. This one actually made the front page of a couple of tabloid magazines. Then there is the strange saga of Rachel Ray and her depressing sexual escapades.

There is only one little problem with all this, "news".

I don't care about these people. I don't know them either. But even as an innocent bystander whose only mission in life is to do good and to create substance in other peoples business lives -- I really do not care about these celebrities.

My question is does anyone? Seriously. Does anyone care about these self indulgent people who do nothing in the media except hog it up, stamp and stammer, cry on cue and morrose on and on about how miserable their lives are? I don't support their careeers in media, film, or audio. Yet they are constantly vying for my attention. CNN is steadfast to give it to me. I do not want it. So, I turn it off.

But then again, so do a lot of other people.

IT is no mistake that YOUTUBE.Com has over 100 million viewers of clips per day. That means that while Paris Hilton is going bananas.....

* People are getting customized sports
* Customized comedy
* Uploading independant films
* Uploading product shots
* Creating video clips of their services

The list goes on. And yes, people are downloading them and watching them to boot. The numbers of confirmation of viewers is somewhat mind boggling.

CUSTOMERS FLIP THE VIEWER DEMOGRAPHIC UPSIDE DOWN

A typical viewer on Youtube.com will watch an entire 7 minute clip. They will watch 10 minutes of footage that appeals to them no matter how crappy the quality is. I find this to be very amazing. Recent tests done at SEO Search Quest shows that customers will watch mundane productions and watch them right until the end. They never take into consideration that the production values are somewhat transparent or even nonexistent. They are into the subject matter and what they percieve as news.

The average viewer on broadcast will use the remote and literally zip by hundreds of commercials every hour. These are the commercials that companies pay for so they can reach the customer base en masse. They go through a lot of customers to get the right kind of impressions and make some sort of headway with making thier brand stick into the minds of their public.

If you look at what is really going on it is nothing short of a revolution. And with typical SEO companies flopping around on their bellies like dead fish and media companies charging WAY TOO MUCH to produce high end video clips the job falls into the hands of the new professionals. Street savvy rebels with a cinematic eye and a sense of direction behind the lens.

And they are taking to the streets.

Ted Cantu posted this on June 20, 2007 at 11:57 pm

REBEL MARKETING - On the "Ike Engelbaum Show"

"REBEL MARKETING - Kicks Off on the Ike Engelbaum Show - June 7, 07"

This episode completely bypasses all of the traditional marketing routes and delivers content straight to the real fans. That is what Rebel Marketing is all about. This is the true message of what it means to be a real - rebel marketer. This is the most powerful program of its kind in existence because it also uses traditional SEO, (Search Engine Optimization).

This type of marketing is worth taking a look at....

Keep in mind that traditoinal Infomercials are very expensive to produce and they have a starting rate of about $125,000 just to get started.

For more information on how this can help check out this great resource:
SEO Revolution for Michigan area businesses.

Posted by Profit Secrets on June 11, 2007 at 1:35 pm.

IPHONE RELEASE - JUNE 29TH

Unless you've been living under a rock or in a ..... cubicle... then you may not be aware of one of the greatest innovations in tech history! The Apple IPHONE is a complimentary tool that should be in every smart marketers hands..... This gets released on June 29th and there is very little being said about how its going to revolutionize communication.

But here is a sneak peak....

iPhone combines three amazing products — a revolutionary mobile phone, a widescreen iPod with touch controls, and a breakthrough Internet communications device with desktop-class email, web browsing, maps, and searching — into one small and lightweight handheld device. iPhone also introduces an entirely new user interface based on a large multi-touch display and pioneering new software, letting you control everything with just your fingers. So it ushers in an era of software power and sophistication never before seen in a mobile device, completely redefining what you can do on a mobile phone.

Souce: http://www.apple.com/iphone/

This is going to send shockwaves of amazing possibilities throughout your business if you are ready for it. The amount of fanfare this has received from AOL, Time Warner, New York Times and inside the web circle has been phenomenal.

Thanks to RSS technology this is going to help level the playing field. Here is how it can work for your business. Check out this recent product demonstration on how RSS technology is going to help boost up your popularity online!
http://www.1seomichigan.com/2.html

Posted by Profit Secrets on June 7, 2007 at 8:40 am.

Google Reveals Universal Search

All Along Hushed Circles - SEO Firms Are Wondering..... "IS THIS THE END?"

Could this REALLY BE THE END of search engine marketing as we know it. Yes it could very well be but first let me explain. What is about to happen to search engine marketing is probably what needed to happen for a very long time. The word relevency definately applies here.

We did a whole podcast on what the Google Universal Search is going to mean for SEO companies and the individual business owner. Its not as bad as everyone would like to think and if nothing else it is going to keep us all honest.

Here is the show......



Enjoy and give it a listen.....

Ted Cantu can be found at http://www.1seomichigan.com. This post was created on June 4, 2007 at 6:17 am.