Van Halen and the Power of Innovation

Its okay to be a rule breaker. In the case of Eddie Van Halen this has never been more true. In 1978 there was a barrage of musical styles. This recent post puts things in perspective.

From a marketing stand point it is okay to be an innovator in this changing economy. It may not be a great format for a corporate environment that is stuck in its ways. The innovator may have to leave and go his own way. But this is how we get new products and services....

Here is from our recent post....
http://911copywriters.blogspot.com/2007/10/rebel-marketing-true-essence-of-van.html

Rebel Marketing – The True Essence Of Van Halen
Last night Van Halen came to the Joe Louis Arena. It was the first time that lead singer David Lee Roth joined up with the band in the last 20 years. Ironically, the last time I saw Van Halen play was in 1984 at the D.C. Capital Center. So I reunited with the band as well. I never had any inclination to see the band with Sammy Hagar. For me the true sound, intention and meaning of this band had a lot to do with David Lee Roth.

For the whole article click here....

Posted by Ted Cantu on Oct. 21, 2007 at 10:23 PM

Building a Better Mousetrap - Perfecting Your Profit Funnel

"When Is The Right Time To Worry About Your Online Profit Funnel?"

If you're honest - its when the boss gets back from his business vacation. Lets face it. If its not your company or investment then getting something like an excellent online prospect funnel takes the back seat.

If you're REAL honest -- you probably need to build a better mouse trap. This is a very common problem to have in todays hectic world.

GREAT SEO = ONLINE TRAFFIC? ... RIGHT?
A common misconception is that a great SEO campaign is going to take care of all your listings and your online traffic. But the truth is that these two things are completely different disciplines. There are a combination of things that make them work. There are about 50 ways to do it wrong. When you deal with a committee or an organization there is a greater chance that this process will get screwed up. I don't mean to say that its corporate America that can get this wrong.

But this goes for any organization that lives to delegate things that are too important to hand off to an expert. Sometimes when you appeal to a mass ego and try to pacify the group by handing out very important elements of your campain --- in the hopes of keeping the peace -- you are burying your company in quicksand.

Great SEO is one element. Web traffic and how you get qualified prospects who do not put up ANY resistance to being contacted is a delicate art form. These are all OPT IN people of course and that is all part of the beauty. Now how you go about that requires a steady hand and a strong sense of knowing whats right.

Respect both components because you are going to need them.

Posted by Ted Cantu on OCT. 14, 2007 at 9:35 PM