No matter what cause you choose to side up with you will be faced with critics. This is for anyone in the arts, music, programmers and anyone with a free thought. There are those who take action and live in a state of " CAN DO " and those who sit on the sidelines and kick their heels into the dirt and live to criticize.
THE PROBLEM WITH ONLINE MARKETING
There is no one good way to get to an online destination. There are many ways to achieve the goal. In fact, getting top rankings may include blowing a fortune on pay per click. But more commonly there is a more schematic power structure that you must be aware of. Taking something as complex as online marketing to a corporate level is dangerous ground. It is here where doing simple calculated steps can get tripled, and quadrupled into repetitive costly steps that prove ones worth..... hence, the EGO.
But lets be perfectly frank here. This is where "individual achievement" can fall into the picture. This is where promotions are created and where one can earn the corner office. This often takes place in a marketing production agency but what about the investing client? He/She is often taken for a ride - promised the moon and is quite literally left stranded there to fend for oneself.
There are lots of tools being asked for in a typical SEO job description. If you look closely list at the growing criteria for these positions you will notice one disturbing thing. No two SEO job descriptions are alike. And why is that?
1. There are too many 3rd party software packages that can do the job
2. There are too many combinations that may or may not work
3. Depending on the team, it is left up to trial and error
4. The sales copy used is too dry and is not niche market focussed
The end result is questionable results. The end of a SEO job shouldn't be an open ended question. It should have results built in that can be identifiable.
HOW DO WE GET 8 OUT OF 10 TOP SPOTS?
The last thing you will want to do is wait around to be defined by a studio. You want your product in front of the right people. You have to have this type of perception online as well as offline. It is amazing to me how many companies ignore both facets of this very critical fact. There are too many things that can go wrong when you ignore your niche market.
Most notably....
** The wrong type of traffic shows up
** They do not have an inclination to buy anything
** They have stumbled upon you -- often, not sure why
Your ROI will suffer.
Keep in mind too that when you get a web marketing campaign kicked off and you hire a firm you are taking on THEIR culture. They may be a bit fuzzy on the edges and may not be able to deliver something that is best suited for you. This could be due to the fact that they are swamped with too much work to deliver a high quality customized job.
** And any combination of 3rd party software will deliver you questionable results.
But most importantly not every studio works the same exact way.
But here is the most important rule of them all.... KNOW WHAT YOU WANT TO ACHIEVE.
Posted by Cantu on Oct. 3, 2007 at 10:13 PM
Showing posts with label chicago online marketing. Show all posts
Showing posts with label chicago online marketing. Show all posts
Wednesday, October 3, 2007
Wednesday, June 20, 2007
What Channel Are YOU Watching?
"Paris Hilton's Brave Last Stand To Be The Center of American Attention"
You're a lot better off just turning the TV off these days. Seriously. The NUMBER ONE story of the hour is drunken starlets going round and round for a night on the town and ending up in the county clink. CNN broadcasted the exploits of "wannabe something soon" Paris Hilton every ten minutes for close to 48 hours during her bizarre suspended drunk driving sentence.
Meanwhile, Lindsey Lohan was photographed drunk with her mouth wide open passed out behind the wheel in the Enquirer. This one actually made the front page of a couple of tabloid magazines. Then there is the strange saga of Rachel Ray and her depressing sexual escapades.
There is only one little problem with all this, "news".
I don't care about these people. I don't know them either. But even as an innocent bystander whose only mission in life is to do good and to create substance in other peoples business lives -- I really do not care about these celebrities.
My question is does anyone? Seriously. Does anyone care about these self indulgent people who do nothing in the media except hog it up, stamp and stammer, cry on cue and morrose on and on about how miserable their lives are? I don't support their careeers in media, film, or audio. Yet they are constantly vying for my attention. CNN is steadfast to give it to me. I do not want it. So, I turn it off.
But then again, so do a lot of other people.
IT is no mistake that YOUTUBE.Com has over 100 million viewers of clips per day. That means that while Paris Hilton is going bananas.....
* People are getting customized sports
* Customized comedy
* Uploading independant films
* Uploading product shots
* Creating video clips of their services
The list goes on. And yes, people are downloading them and watching them to boot. The numbers of confirmation of viewers is somewhat mind boggling.
CUSTOMERS FLIP THE VIEWER DEMOGRAPHIC UPSIDE DOWN
A typical viewer on Youtube.com will watch an entire 7 minute clip. They will watch 10 minutes of footage that appeals to them no matter how crappy the quality is. I find this to be very amazing. Recent tests done at SEO Search Quest shows that customers will watch mundane productions and watch them right until the end. They never take into consideration that the production values are somewhat transparent or even nonexistent. They are into the subject matter and what they percieve as news.
The average viewer on broadcast will use the remote and literally zip by hundreds of commercials every hour. These are the commercials that companies pay for so they can reach the customer base en masse. They go through a lot of customers to get the right kind of impressions and make some sort of headway with making thier brand stick into the minds of their public.
If you look at what is really going on it is nothing short of a revolution. And with typical SEO companies flopping around on their bellies like dead fish and media companies charging WAY TOO MUCH to produce high end video clips the job falls into the hands of the new professionals. Street savvy rebels with a cinematic eye and a sense of direction behind the lens.
And they are taking to the streets.
Ted Cantu posted this on June 20, 2007 at 11:57 pm
You're a lot better off just turning the TV off these days. Seriously. The NUMBER ONE story of the hour is drunken starlets going round and round for a night on the town and ending up in the county clink. CNN broadcasted the exploits of "wannabe something soon" Paris Hilton every ten minutes for close to 48 hours during her bizarre suspended drunk driving sentence.
Meanwhile, Lindsey Lohan was photographed drunk with her mouth wide open passed out behind the wheel in the Enquirer. This one actually made the front page of a couple of tabloid magazines. Then there is the strange saga of Rachel Ray and her depressing sexual escapades.
There is only one little problem with all this, "news".
I don't care about these people. I don't know them either. But even as an innocent bystander whose only mission in life is to do good and to create substance in other peoples business lives -- I really do not care about these celebrities.
My question is does anyone? Seriously. Does anyone care about these self indulgent people who do nothing in the media except hog it up, stamp and stammer, cry on cue and morrose on and on about how miserable their lives are? I don't support their careeers in media, film, or audio. Yet they are constantly vying for my attention. CNN is steadfast to give it to me. I do not want it. So, I turn it off.
But then again, so do a lot of other people.
IT is no mistake that YOUTUBE.Com has over 100 million viewers of clips per day. That means that while Paris Hilton is going bananas.....
* People are getting customized sports
* Customized comedy
* Uploading independant films
* Uploading product shots
* Creating video clips of their services
The list goes on. And yes, people are downloading them and watching them to boot. The numbers of confirmation of viewers is somewhat mind boggling.
CUSTOMERS FLIP THE VIEWER DEMOGRAPHIC UPSIDE DOWN
A typical viewer on Youtube.com will watch an entire 7 minute clip. They will watch 10 minutes of footage that appeals to them no matter how crappy the quality is. I find this to be very amazing. Recent tests done at SEO Search Quest shows that customers will watch mundane productions and watch them right until the end. They never take into consideration that the production values are somewhat transparent or even nonexistent. They are into the subject matter and what they percieve as news.
The average viewer on broadcast will use the remote and literally zip by hundreds of commercials every hour. These are the commercials that companies pay for so they can reach the customer base en masse. They go through a lot of customers to get the right kind of impressions and make some sort of headway with making thier brand stick into the minds of their public.
If you look at what is really going on it is nothing short of a revolution. And with typical SEO companies flopping around on their bellies like dead fish and media companies charging WAY TOO MUCH to produce high end video clips the job falls into the hands of the new professionals. Street savvy rebels with a cinematic eye and a sense of direction behind the lens.
And they are taking to the streets.
Ted Cantu posted this on June 20, 2007 at 11:57 pm
Friday, June 8, 2007
IPHONE RELEASE - JUNE 29TH
Unless you've been living under a rock or in a ..... cubicle... then you may not be aware of one of the greatest innovations in tech history! The Apple IPHONE is a complimentary tool that should be in every smart marketers hands..... This gets released on June 29th and there is very little being said about how its going to revolutionize communication.
But here is a sneak peak....
iPhone combines three amazing products — a revolutionary mobile phone, a widescreen iPod with touch controls, and a breakthrough Internet communications device with desktop-class email, web browsing, maps, and searching — into one small and lightweight handheld device. iPhone also introduces an entirely new user interface based on a large multi-touch display and pioneering new software, letting you control everything with just your fingers. So it ushers in an era of software power and sophistication never before seen in a mobile device, completely redefining what you can do on a mobile phone.
Souce: http://www.apple.com/iphone/
This is going to send shockwaves of amazing possibilities throughout your business if you are ready for it. The amount of fanfare this has received from AOL, Time Warner, New York Times and inside the web circle has been phenomenal.
Thanks to RSS technology this is going to help level the playing field. Here is how it can work for your business. Check out this recent product demonstration on how RSS technology is going to help boost up your popularity online!
http://www.1seomichigan.com/2.html
Posted by Profit Secrets on June 7, 2007 at 8:40 am.
But here is a sneak peak....
iPhone combines three amazing products — a revolutionary mobile phone, a widescreen iPod with touch controls, and a breakthrough Internet communications device with desktop-class email, web browsing, maps, and searching — into one small and lightweight handheld device. iPhone also introduces an entirely new user interface based on a large multi-touch display and pioneering new software, letting you control everything with just your fingers. So it ushers in an era of software power and sophistication never before seen in a mobile device, completely redefining what you can do on a mobile phone.
Souce: http://www.apple.com/iphone/
This is going to send shockwaves of amazing possibilities throughout your business if you are ready for it. The amount of fanfare this has received from AOL, Time Warner, New York Times and inside the web circle has been phenomenal.
Thanks to RSS technology this is going to help level the playing field. Here is how it can work for your business. Check out this recent product demonstration on how RSS technology is going to help boost up your popularity online!
http://www.1seomichigan.com/2.html
Posted by Profit Secrets on June 7, 2007 at 8:40 am.
Sunday, May 20, 2007
IPOD Mania - Bringing You Real Media
The latest podcast on IPOD media really lays it on the table. In the recent weeks things are beginning to heat up. If our recent trip to NYC was any indication companies are looking to put their products and services online.
Little known to those who want to beat the high cost of broadcasting is that this is a totally realistic possibility. The time to take action is now.....
Check out our latest podcast on the subject:
http://911copywriter.podomatic.com/
Posted by Ted Cantu and SEO Search Quest on May 20, 2007 at 9:23 pm.
Little known to those who want to beat the high cost of broadcasting is that this is a totally realistic possibility. The time to take action is now.....
Check out our latest podcast on the subject:
http://911copywriter.podomatic.com/
Posted by Ted Cantu and SEO Search Quest on May 20, 2007 at 9:23 pm.
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