For years the standard cardinal rule was that you could not own a newspaper and a radio or television station in the same area. According to the New York Times there is a push to change some of the old habits.....
A local investor, Samuel Zell, is looking to buyout the Tribune Company by the end of the year which includes: New York, Chicago, Los Angeles, Hartford, and Miami - Fort Lauderdale. This would allow him to control the newspapers and television stations in those states.
PRINTED MEDIA TAKES A HIT
As advertising gradually slides over to Internet Media the newspaper market is slagging in sales. Part of that is due to the speed of delivery and instant gratification of getting the news when you want it. The consumer can log on line or read the headlines off an RSS feed in his/ her Blackberry and keep on moving. There is almost no time for news in this fast high tech world. Television and Internet media knows how to deliver a story. Often times the news is delivered quick and fast in two minute segments to give you an idea of what is happening. Then it will repeat itself again so you get the point.
CNN has been doing this 30 minute coverage thing for years. It just gives you the headlines of whats going on. Even Internet video clips are 2 minutes max. Media groups like TMZ understand the speed and often restless minds of the public.
WHAT DOES THIS HAVE TO DO WITH DIRECT MARKETING??????
Hold on -- one more thing and we'll moooove this along.
The last time I ordered The Wall Street Journal it turned into a big fiasco. It appears that the Journal has outlet centers that handles their outbound calling for new customers. So when they screw up, (and they do) you have to track down the calling center who placed your ads. It appears that none of these groups have a central information bank. So if for some reason they get your address wrong you're flat out of luck. But don't shed any tears my friends they still get YOUR money.
I called the Journal and they informed me that they weren't responsible. I had to track down the calling center. So I had to wait 6 months until my subscription ran up before the culprits reared their gruesome heads again... and they did. They called back looking for money and at that time I explained to them that I never recieved the paper. So we made peace and I got my paper FINALLY.
The problem is the total lack of responsibility and the apparent ability to accept fault. I was not overjoyed with this ordeal and preferred to get my news online. I have had other foibles with the Detroit Free Press harrassing me all hours of the day and night to buy their paper. The lesser known contemporary Oakland Press used to call me as well. I admit I feel sorry for the smaller Oakland Press going through financial crunches and considered a subscription out of sheer sympathy.
WELCOME TO THE NEW AGE
As a marketer you can see the big guys are scrambling to keep things afloat. The entire news system as we know it is falling apart at the seams. One hand things are getting worse for print media and on the other hand things are getting more complex on the Internet. But in that cyber jungle beats the heart of true entrepreneurship.
Direct Marketers have an advantage here that literally spits in the face of media giants. You can funnel your video clips, audio messages and printed articles and get them into circulation -- even if you live in the same town. Thats a no brainer. For an example consider this simple blog. It is outfitted to partake in the mass media.
I can get subscribers -- run 10 min. video clips -- send out my audio commercials -- run testimonials and hawk my products. I do this without having to sign up any $50,000 dollar radio or television contracts.
And unlike the Wall Street Journal my subscribers have direct contact to me. That is to say my news gets delivered. Its not sitting in the rain in someone elses driveway for weeks on end. The other great thing is that I am totally reachable to my subscribers. They can contact me whenever they want to without walls of burreacratic bullshit. I don't have multiple customer service lines set up with horrible music and pre recorded messages that drive away loyal consumers.
The printed media empire has taken serious body blows from Internet media and direct marketers. Take a look at their slagging advertising sales.
Things are beginning to look very interesting for rebel marketers.
Posted by Ted Cantu on Oct. 18, 2007 at 7:24 AM
Showing posts with label internet marketing. Show all posts
Showing posts with label internet marketing. Show all posts
Thursday, October 18, 2007
Saturday, September 15, 2007
New Podcast - Google News - Googleotomy
The Money Machine: The Online Marketing Show
Give it a listen!
GOOGLEOTOMY - Let Google Make You Famous
Enjoy! -- 911 Copywriters
posted by Cantu on Sept. 15, 2007 at 7:07 PM
Give it a listen!
GOOGLEOTOMY - Let Google Make You Famous
Enjoy! -- 911 Copywriters
posted by Cantu on Sept. 15, 2007 at 7:07 PM
Monday, June 11, 2007
REBEL MARKETING - On the "Ike Engelbaum Show"
"REBEL MARKETING - Kicks Off on the Ike Engelbaum Show - June 7, 07"
This episode completely bypasses all of the traditional marketing routes and delivers content straight to the real fans. That is what Rebel Marketing is all about. This is the true message of what it means to be a real - rebel marketer. This is the most powerful program of its kind in existence because it also uses traditional SEO, (Search Engine Optimization).
This type of marketing is worth taking a look at....
Keep in mind that traditoinal Infomercials are very expensive to produce and they have a starting rate of about $125,000 just to get started.
For more information on how this can help check out this great resource:
SEO Revolution for Michigan area businesses.
Posted by Profit Secrets on June 11, 2007 at 1:35 pm.
Wednesday, May 16, 2007
Link Buying Catastrophes And Other Acts of Bravery
".... Like Doing The Texas Two Step In A Mine Field.... (Oh So I Hear...)
BRING ON THE "EXPERTS"
Its always refreshing to see the dawning of a new age. Internet marketing is on a new plateau and smart companies have latched onto it. But along this winning curve comes a sinister shadow lurking in the background.
In a recent bid for new projects The University of Michigan reared its ugly head and butted into a few of my business deals. Apparently these guys have self nominated themselves as "experts" in the field of Search Engine Marketing... and that alone is laughable.
Even stranger yet as I drove by their media department on State street last week I noticed the entire building was in a state of rubble. The U of M have sided with the State of Michigan and they are deciding whats in YOUR best interest when it comes to online marketing.
These guys may have good intentions but its downright frightening when you bring on these technocrats into the picture. The "scene" is doomed from the start when you have individuals who self nominate themselves as experts in the field. Its the consumer who ends up getting screwed, even if they agree to pay half of the bill.
The criteria they base their knowledge on is very limited. They simply have no concept of what it takes to make a page rank properly. There is a kick back system in place that is not too well known but its crap business
Your state.... Illinois could be next.
MORONS COME IN ALL SHAPES AND SIZES
You don't have to wait for the State to come and stomp your company into the dust. Your enemies in the big city come in many different shapes and sizes. In most common cases they come in the form of Advertising Agencies.
A recent post on Craigslist got my attention. This large advertising agency has declared themselves the new "Bad Boys" of Search Engine Marketing. Only one little problem. These guys were awarded a large amount of money to start up a department and have no idea what they were doing. I was exchanging emails for a while with the "CEO" of this new partner and startup.
It didn't take me too long to figure out this guy had no idea what he was getting himself into. The questions I will post below should wake you up and startle you a bit.
** "What exactly is a blog ??"
** "Are site maps really necessary??"
** "How do I get our sites into the right directories??"
Good lord. And this guy was trying to dangle a golden carrot of only a thousand bucks a week to hold his hand through this SEO Process. Yes I know after four months I will be "fired" because thats how these heathens operate.
Word to the wise -- "You're going to need a BIGGER carrot".
By the way, these groups and so many others I talk to say that buying links is A-OKAY. But before you take their "advice" and get yourself banned and blacklisted. I want to take this to the REAL expert.....
Check this out....
Matt Cutts, (Google Kingpin) on Link Buying
http://www.seobook.com/archives/002232.shtml#start_comments
Don't be a sucker.
Posted by Ted Cantu, on May 16, 2007 at 8:45 am and can be found at http://www.1seomichigan.com
BRING ON THE "EXPERTS"
Its always refreshing to see the dawning of a new age. Internet marketing is on a new plateau and smart companies have latched onto it. But along this winning curve comes a sinister shadow lurking in the background.
In a recent bid for new projects The University of Michigan reared its ugly head and butted into a few of my business deals. Apparently these guys have self nominated themselves as "experts" in the field of Search Engine Marketing... and that alone is laughable.
Even stranger yet as I drove by their media department on State street last week I noticed the entire building was in a state of rubble. The U of M have sided with the State of Michigan and they are deciding whats in YOUR best interest when it comes to online marketing.
These guys may have good intentions but its downright frightening when you bring on these technocrats into the picture. The "scene" is doomed from the start when you have individuals who self nominate themselves as experts in the field. Its the consumer who ends up getting screwed, even if they agree to pay half of the bill.
The criteria they base their knowledge on is very limited. They simply have no concept of what it takes to make a page rank properly. There is a kick back system in place that is not too well known but its crap business
Your state.... Illinois could be next.
MORONS COME IN ALL SHAPES AND SIZES
You don't have to wait for the State to come and stomp your company into the dust. Your enemies in the big city come in many different shapes and sizes. In most common cases they come in the form of Advertising Agencies.
A recent post on Craigslist got my attention. This large advertising agency has declared themselves the new "Bad Boys" of Search Engine Marketing. Only one little problem. These guys were awarded a large amount of money to start up a department and have no idea what they were doing. I was exchanging emails for a while with the "CEO" of this new partner and startup.
It didn't take me too long to figure out this guy had no idea what he was getting himself into. The questions I will post below should wake you up and startle you a bit.
** "What exactly is a blog ??"
** "Are site maps really necessary??"
** "How do I get our sites into the right directories??"
Good lord. And this guy was trying to dangle a golden carrot of only a thousand bucks a week to hold his hand through this SEO Process. Yes I know after four months I will be "fired" because thats how these heathens operate.
Word to the wise -- "You're going to need a BIGGER carrot".
By the way, these groups and so many others I talk to say that buying links is A-OKAY. But before you take their "advice" and get yourself banned and blacklisted. I want to take this to the REAL expert.....
Check this out....
Matt Cutts, (Google Kingpin) on Link Buying
http://www.seobook.com/archives/002232.shtml#start_comments
Don't be a sucker.
Posted by Ted Cantu, on May 16, 2007 at 8:45 am and can be found at http://www.1seomichigan.com
Sunday, May 13, 2007
Getting a 10% Keyword Density !!!
"These People Are Nuts !!"
The mere idea of it is totally nuts. The consistent arrogance of this radical idea is just flat out crazy. But just recently a few SEO firms in our area - as well as a few well picked over national experts are doing just that.
This goes a little beyond just keyword stuffing, (titles, tags, headlines etc.) this also goes into the body copy. Over using keywords in every facet of your online presence is not only risky but very stupid and dangerous.
10% is like.... A LOT OF KEYWORDS to use in one shot. Depending on your overall word count in your sales copy you are still looking at a very dense page. There are about over 100 uses of the same keywords in your sales copy and this can get you blacklisted, (banned ) and get your pages yanked offline.
Coming Up Next Time:
How To Destroy Your Credibity !!
Posted by Ted Cantu on May 14, 2007 --- Cantu can be found at Http://www.1seomichigan.com
The mere idea of it is totally nuts. The consistent arrogance of this radical idea is just flat out crazy. But just recently a few SEO firms in our area - as well as a few well picked over national experts are doing just that.
This goes a little beyond just keyword stuffing, (titles, tags, headlines etc.) this also goes into the body copy. Over using keywords in every facet of your online presence is not only risky but very stupid and dangerous.
10% is like.... A LOT OF KEYWORDS to use in one shot. Depending on your overall word count in your sales copy you are still looking at a very dense page. There are about over 100 uses of the same keywords in your sales copy and this can get you blacklisted, (banned ) and get your pages yanked offline.
Coming Up Next Time:
How To Destroy Your Credibity !!
Posted by Ted Cantu on May 14, 2007 --- Cantu can be found at Http://www.1seomichigan.com
Friday, May 11, 2007
"Does Your Site Deserve To Be Seen Onilne?"
"What Does Your Company Really Deserve?"
A pat on the back or a shoe to the pants?
Thats pretty blunt but we're used to straight talk in the city of Chicago. Unfortunately a lot of companies fall into the 'shoe to the pants' category when it comes to Search Engine Optimization. There is really no sense in playing - Hide and Seek - when you are running a business online.
Here is some rather disheartening information on the matter....
"Search engines are fast replacing the yellow pages as a place for consumers to find businesses. People Google everything – from a business name to find the phone number, to product names to find companies that sell a certain model, to types of services to find companies offering them. But when you’re not selling online and you don’t have locations across the country, does it make sense to be found in search engines like Google? Let’s look at offline buying and how location matters."
Source:
http://www.bigoakinc.com/seo-articles/should-be-found-search-engines.php
The article doesn't really go off into the price gambit which in reality reaches startling heights. Running full page ads, quarter page ads and even double full page ads can be extremely costly. How costly? You can put your business in the Yellow Pages for 17k a month. The smaller ads will only run you 4k depending on what market you are in.
Its a scary proposition. But its one that needs to be addressed. So lets start thinking about the following scenario. What does it take to get your business noticed?
* Val Pak Ads - $4,000 depending on area
* Full Page Ads - $3,000
* Crains List Online - $2,500 - $5,000
* Postcard Mailers - 20,000 deployment on .29 cent stamps
These types of marketing forget to mention on critical factor. You will need to hit the marketplace at least three times before there is any visual stickiness going on. They will have to get comfortable seeing you and be able to recognize who you are as a marketer. This is going to be a real hard pill to swallow if you are on a very tight budget.
Its hard to get "familiar" when you are on limited funding. You need to be tenacious and look for a back door. There is a little more on this at:
http://911copywriters.blogspot.com
A pat on the back or a shoe to the pants?
Thats pretty blunt but we're used to straight talk in the city of Chicago. Unfortunately a lot of companies fall into the 'shoe to the pants' category when it comes to Search Engine Optimization. There is really no sense in playing - Hide and Seek - when you are running a business online.
Here is some rather disheartening information on the matter....
"Search engines are fast replacing the yellow pages as a place for consumers to find businesses. People Google everything – from a business name to find the phone number, to product names to find companies that sell a certain model, to types of services to find companies offering them. But when you’re not selling online and you don’t have locations across the country, does it make sense to be found in search engines like Google? Let’s look at offline buying and how location matters."
Source:
http://www.bigoakinc.com/seo-articles/should-be-found-search-engines.php
The article doesn't really go off into the price gambit which in reality reaches startling heights. Running full page ads, quarter page ads and even double full page ads can be extremely costly. How costly? You can put your business in the Yellow Pages for 17k a month. The smaller ads will only run you 4k depending on what market you are in.
Its a scary proposition. But its one that needs to be addressed. So lets start thinking about the following scenario. What does it take to get your business noticed?
* Val Pak Ads - $4,000 depending on area
* Full Page Ads - $3,000
* Crains List Online - $2,500 - $5,000
* Postcard Mailers - 20,000 deployment on .29 cent stamps
These types of marketing forget to mention on critical factor. You will need to hit the marketplace at least three times before there is any visual stickiness going on. They will have to get comfortable seeing you and be able to recognize who you are as a marketer. This is going to be a real hard pill to swallow if you are on a very tight budget.
Its hard to get "familiar" when you are on limited funding. You need to be tenacious and look for a back door. There is a little more on this at:
http://911copywriters.blogspot.com
( I talk a bit about building online Blogging Uber Networks - with RSS and Social networking. )
Are People Really Reading The Yellow Books?
What are people picking up to find your company - a phone book or a mouse? These ads are very expensive to start and maintain. The popularity of phone books and ads that are found in them are declining.
More and more people are going online to get their informtion on different topics and subjects. There is a very good reason for this......
- People can get services explained
- Customers can read online and look for advantages vs disadvantages
- It takes your company out of the "price game"
- You can run consumer reports right off the sites
The most important reason for adding search engine optimization then becomes a different ball of wax altogether. Its NOT about getting to the top of the search engines - although that CAN happen. But however, it is more about getting the right type of clientele to get into contact with you and making deals.
It reverses the lead funnel approach. It makes you the center of attention who is reaching out to the customer base and extending an offer for free information exchange. And the best part is that your people can subscribe to you directly while making a decision on whether or not they want to buy your product or service.
Anonymously.
Ted Cantu posted this on May 11, 2007 at 7:29 am. He can be found at http://www.1seomichigan.com
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