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Tuesday, July 17, 2007

SELLING SUCKS - NO DOUBT


"Get The Straight News From People
Who Got Fed Up With The System"


This is one of the smartest books I have read in quite a while. This is one ballsy book. The title alone is a slap in the eyeballs. It demands attention. It demands that you take action. Twenty bucks is a painless drop in the bucket to get some serious answers. If you want fast answers on how to attack your sales problems it does not get any more straight forward than this.

Heres a clue. This book frowns down upon business breakfast meetings and martini cocktail hours. Get out of the endless lines of nonesense and into some serious profit margins.
You can get through this book in about a couple of hours if you are hungry enough. There are so many hot tips in here that just one of them alone will help you fine tune your approach.
Here is the official word:
The focus is always on what top sales pros do (get hot referrals, think like business owners, get free public relations, build communities of prospects) and don't do (go to networking clubs, make cold calls, use traditional techniques like cold calling and closing pitches). So stop selling and start creating the optimal buying conditions; the results might amaze you.

Source: Book review......

Ted Cantu posted this on July 17, 2007 at 10:05 pm

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