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posted by Cantu on Sept. 15, 2007 at 7:07 PM

Can SEO Really Help WIth Realtors?

"What Kind Of Realtor Business Do You Have -- Superstar Status - Or Expensive Hobby?"

I have spent the last week with real estate professionals to see what makes them tick. What I found out was that many of them are doing the same old predictable things. Some of them are better than others of course and some are able to create phenomenal results.

With all the latest tools with YouTube.com, MeFeedia, RSS, Podomatic and so many others its amazing to think what this can do for your real estate business. Yet, with all this innovation it is easy to slip into a state of procrastination. While you're shuffling your feet you are missing out on the great opportunities that are available today.

The problem is that many of us do not know where to start.

So while Ipods and Iphones grab all the media attention in the Business section of the New York Times the rest of us are wondering on how to use these tools.

Whats The Problem With Current Real Estate Sites?
Paying for Pay Per Click and Sponsored listings can be very expensive. One of my coaching clients, Brian Teets complained to me that he recently just threw $500 bucks down the drain with very ineffective PPC. Once the money runs out your sites lose their ranking literally overnight. The other problems that stem from this are too many competitors.

* Pay Per Click Is Expensive
* Too Many Competitors In Your Area
* Real Estate Pre-Made Sites Are Not Search Engine Friendly
* Web Sites Cannot Interact With Other Forms of Online Media

The list goes on......

From a search engine optimization standpoint there really isn't much we can do for assembly line type sites. These are sites that are pre-fabricated from the big guys like REMAX, Century 21 etc. There are key elements that need to go into your web pages if you want to appear at the top of the search engines......

If your site does not contain these elements you can expect poor results. This is going to be a problem down the line. You are just another ant on the hill. There is nothing that is going to make you stand out among your competitors. Worse, you have no way to GEO TARGET your area and showcase your listings for your territory.

When you look at it this way having a web site is pretty much useless.....

But we figured out a way that you can win in this game.....

Details are coming soon....

Cantu posted this on Sept 14 2007 at 12:25 am

New Business Video Profiles in Michigan

"New Video Business Profiles Showcase the New, Bold and Eclectic"

A new service launched in the Detroit Metro area showcasing businesses online. These clips are backed up with solid search engine optimization so that they will be found on the web. They even have links connecting the profile pages right to the web sites of participating companies. This is the brainchild of Ted Cantu and Internet Direct Marketing legend Jon Mykala.

Here is a sneak peak.....
Rumor has it that they are already scoping out Chicago area businesses. SEO Search Quest now has properties in Florida, California, New York City and Nevada.



Cantu posted this on July 30, 2007 at 8:39 PM

Updated Google Policies

The big news this week is that Google is changing its cookie policy. Instead of waiting until 2038 for your cookies to expire they will be null and void in two years !!

This means that if you want to have high search engine rankings you need to keep valid. You need to have spiders reference your site with updated content. This is actually pretty good news for you when you really get down to it.

Consider for a minute how many web site companies out there who don't take care of their customers. Its in the millions trust me. Then combine that with the number of web site owners who don't give a hoo-ha about their own web sites. What you are left with are a lot of neglected web sites who just sit around collecting cyber dust.

This new policy screams for new content. But more importantly you need to alert the search engines so that your pages stay relevant. Apparently there is a loop hole for this and sites can still get ranked and listed.

This is a good thing for those who want to stomp all over their competitors.

Ted Cantu posted this on July22, 2007 at 8:49 am

SELLING SUCKS - NO DOUBT

"Get The Straight News From People
Who Got Fed Up With The System"

This is one of the smartest books I have read in quite a while. This is one ballsy book. The title alone is a slap in the eyeballs. It demands attention. It demands that you take action. Twenty bucks is a painless drop in the bucket to get some serious answers. If you want fast answers on how to attack your sales problems it does not get any more straight forward than this.

Heres a clue. This book frowns down upon business breakfast meetings and martini cocktail hours. Get out of the endless lines of nonesense and into some serious profit margins.

You can get through this book in about a couple of hours if you are hungry enough. There are so many hot tips in here that just one of them alone will help you fine tune your approach.
Here is the official word:
The focus is always on what top sales pros do (get hot referrals, think like business owners, get free public relations, build communities of prospects) and don't do (go to networking clubs, make cold calls, use traditional techniques like cold calling and closing pitches). So stop selling and start creating the optimal buying conditions; the results might amaze you.

Source: Book review......

Ted Cantu posted this on July 17, 2007 at 10:05 pm

Not All SEO Experts Are Created Equal

Here is a run down of the latest and greatest tools:

http://1seomichigan.com/3.html

**If your looking for real SEO experts this is the site worth checking out.
Even though its going through some major renovations there is a lot of
meat in it. The main source of content is bundled up in the presentations
and scattered through various blogs.

This is going to be cleaned up quite a bit in the days to come. But the major
thing to remember is that this SEO business is technology driven. So instead of
shuffling our feet over what passes for decent Internet marketing we are looking
at pushing the envelope.

Over the recent months we have purposely not listented to other podcasts
in the field of Search Engine Optimization. We currently hold the number ten spot
NATIONWIDE for our online marketing podcast on Podomatic. This entire approach
is intentional. We didn't want to sound like everyone out there.

We wanted to have our own unique position.

This approach has landed us in a bit of hot water with our business partners. We actually
give back 110% return if we fail to do our job of getting you top search engine results.
This is a bold claim that not many people would take on.

In either case, its worth checking out if you haven't already done so.

COMING UP THIS WEEK:
MINI LESSONS - HIGH SEARCH ENGINE RESULTS

Ted Cantu posted this on July 8, 2007 at 12:43 am

IPHONE PODCAST

Click here to get your own player.



"Cantu Blurts Out More Truth - IPHONE MARKETING"

Who is going to grab the gold in the Midwest? Will Chicago have more vision than Michigan in this historic moment in mass media? The revolution is here and the technology is in place for perhaps one of the most fantastic moments in recent memory.

Take a listen.....

Ted Cantu posted this on July 5, 2007 at 9:55 pm