The headline read as follows......
INTRODUCING: New, IPOD Web Video Commercials That Get You Instant TOP Level Web Traffic Rankings.... Guaranteed Or Its Free !!
The response was met with skepticism and disbelief. But the bottom line was absolutely true. While so many web services out there are promoting video email and singing its praises another revolution is taking off.... somewhat quietly. See, while the video email business is taking off there is another use for web video that nobody really thought of.
That is the MAGNETIC FACTOR of RSS and high level keywords that pull niche traffic. These are embedded right into the web video itself. From there it is uploaded into the web where it acts like a magnet pulling interested prospects from literally thin air.
This may sound a little too far fetched to seem realistic but that is exactly whats happening. The beauty of this operation is that there is a lot of great potential for web sites that are not popping up on the search engines. This set up allows you to become somewhat of a household name. Your web pages start to pop up in the high levels of Google. This is phenomenon.
BROADCAST FROM THE MOON
I just picked up this 20' Green Screen from an online vendor. I tried to buy one from a local place here in Michigan to support local business. But nobody ever heard of a green screen. The local camera and video places had no idea what I was talking about. So out of frustration I went online and got the one I wanted.
Thanks to chroma key I can knock the background out. My subjects in the video can literally be anyplace -- even the moon if I so choose. This type of arrangement is outrageous. There are no limits to what we can do with this technology.
Imagine being inside the CNN newsroom. How about a cartoon background. Maybe you always dreamed of giving your infomercial from the sunny beaches of Southern Florida. Or perhaps you wanted to do your broadcast from Times Square. Now you can do all that. Its entirely possible.
THE SECRET IS IN THE LIGHTING
You have to know a thing or two about lighting this type of set up. You cannot just throw hard light on your subject as it will make dark shadows which are hard to eliminate with chroma key. Then there is the issue of how many lights you want to use . Studio lights are what you want to stick with. There are some that go soft and some that are spotlight like in nature.
The green screen must be evenly lit for best effect.
WHAT MAKES THIS SO DIFFERENT FROM OTHER VIDEO?
When web video is handled with RSS and SEO your clients come looking for you. The other thing that we never expected was that search engines actually love this stuff. Days after we uploaded our footage we popped up in a lot of other directories. Now we didn't place our stuff in there it just happend to get picked up and distributed. This was pretty interesting.
It didn't just stop there. Our clips started to get watched and passed on to different blogs. You see when the code is created in Google or Youtube.com other people can copy it and place it in the blogs, web pages and so on. There are a lot of places where your clips can pop up. You just sit back and watch your star rise.
To be continued.....
Posted by Ted Cantu on Oct. 12, 2007 at 6:53 PM.
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