No matter what cause you choose to side up with you will be faced with critics. This is for anyone in the arts, music, programmers and anyone with a free thought. There are those who take action and live in a state of " CAN DO " and those who sit on the sidelines and kick their heels into the dirt and live to criticize.
THE PROBLEM WITH ONLINE MARKETING
There is no one good way to get to an online destination. There are many ways to achieve the goal. In fact, getting top rankings may include blowing a fortune on pay per click. But more commonly there is a more schematic power structure that you must be aware of. Taking something as complex as online marketing to a corporate level is dangerous ground. It is here where doing simple calculated steps can get tripled, and quadrupled into repetitive costly steps that prove ones worth..... hence, the EGO.
But lets be perfectly frank here. This is where "individual achievement" can fall into the picture. This is where promotions are created and where one can earn the corner office. This often takes place in a marketing production agency but what about the investing client? He/She is often taken for a ride - promised the moon and is quite literally left stranded there to fend for oneself.
There are lots of tools being asked for in a typical SEO job description. If you look closely list at the growing criteria for these positions you will notice one disturbing thing. No two SEO job descriptions are alike. And why is that?
1. There are too many 3rd party software packages that can do the job
2. There are too many combinations that may or may not work
3. Depending on the team, it is left up to trial and error
4. The sales copy used is too dry and is not niche market focussed
The end result is questionable results. The end of a SEO job shouldn't be an open ended question. It should have results built in that can be identifiable.
HOW DO WE GET 8 OUT OF 10 TOP SPOTS?
The last thing you will want to do is wait around to be defined by a studio. You want your product in front of the right people. You have to have this type of perception online as well as offline. It is amazing to me how many companies ignore both facets of this very critical fact. There are too many things that can go wrong when you ignore your niche market.
Most notably....
** The wrong type of traffic shows up
** They do not have an inclination to buy anything
** They have stumbled upon you -- often, not sure why
Your ROI will suffer.
Keep in mind too that when you get a web marketing campaign kicked off and you hire a firm you are taking on THEIR culture. They may be a bit fuzzy on the edges and may not be able to deliver something that is best suited for you. This could be due to the fact that they are swamped with too much work to deliver a high quality customized job.
** And any combination of 3rd party software will deliver you questionable results.
But most importantly not every studio works the same exact way.
But here is the most important rule of them all.... KNOW WHAT YOU WANT TO ACHIEVE.
Posted by Cantu on Oct. 3, 2007 at 10:13 PM
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