IS THERE A REAL MAGIC FORMULA?
In print its anything goes. There is no wrong or right really as long as you get in front of the right type of people. This can definately change though when you deal with an online audience. At that point you will have to be very precise and careful about how you approach your subject. There really is a specific number ratio that you will want to stick with when you create online content for your audiences.
But to say that keywords only need to exist in your body copy is a severe understatement. There are many other places on your site where this numbers formula need to apply. You must be strategic about how you place these so that you not only stay relevant but also beat out your competitors.
How Would You Like To Attract More Customers Online?
A lot of industries are not flexing enough marketing muscle when it comes to online advertisements. Short, cute and quaint sales copy with a phone number slapped on is not enough to garner enough attention. You will need to get in front of more people by being REVEALING, RIVETING, AND BOMBASTIC.
AVOIDING THE TROUBLE SPOTS
There still are a lot of reports of rip off SEO firms that fly by the seat of their pants and get a lot of business by ripping off as many people as possible. This includes such unsavory tactics as cramming keywords into javacript navigations, doorway pages that are litered with keyword spamming, and the all time favorite of mindless link exchanges, (some valid, some not).
A NEW KIND OF GAME
Imagine if you were in a casino and had an unlimited amount of chips! The more you lost the more chips you can use at the gaming table. Would you or would you not stay at the table as long as possible until you scored a win?
Your Keywords are the chips in this online game! In fact, it is a drastic understatement that the very keywords that you use in your web pages are going to propel you to wealth, glory and fame. But only if you use them wisely.....
A few years back in Chicago we had a very unsettling habit of building monstrous web sites with astronomical costs and rely on outdoor advertisements to get them seen. In fact, the problem grew to be such a problem that very few of these sites actually saw the light of day.
Want to take a guess as to when this occured?
Was it.... 1991? 1990?
It was 1997, in fact this was just ten years ago when all this money wasting occured. You had to look at a subway or bus and write the web site address written down and then go home and try to find it online. Search engine technology hadn't really raised its head just yet. So to survive in this turbulent time we had to figure out a way to connect the people to the sites.
In short, a lot of money was wasted.
This is why getting the formula and applying it to your sites is absolutely critical. In fact, its the only game you should be concerning yourself with. This is a very powerful way to get more visibility. Now, being visible is good but you also want to get the right type of people to come to your site. And to do that will take a little effort on your part.
1. Think of who you want coming to your site
2. What is your dream customer?
3. What kind of groups do you want visiting your online space?
4. What kind of money return are you looking to make online?
** We wrote an article on niche traffic just recently.
Cantu explains niche traffic and web hits
Posted by Ted Cantu on Oct. 4, 2007 at 9:48 PM and can be found at http://www.1seomichigan.com
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