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Wednesday, October 24, 2007

Are Trained Monkeys Doing SEO?

I am wondering - quite seriously if trained monkeys are doing SEO in offshore companies. This has got me thinking after visiting some very simple looking directories. Most of them are just asking for basic things:

* Name of the site

* Description
* Meta information, (sometimes)
* Keywords

They are looking for you to plop them into a submission box and send it off. This is a very busy part of getting your pages indexed but it is not the only way to do it. Now instead of waiting for weeks, if not MONTHS to get attention you can do this in a few hours.

But still, I am wondering what these off shore SEO firms are really doing? Maybe now I am beginning to understand why this is so cheap.

THE DISADVANTAGE
The problem with hiring someone for four cents an hour is that they don't do a complete job. Just plunking pages into directories is only a small part of the equation. You have to do a lot more to get this whole thing to work right. In fact you have to do a heck of a lot to get your pages set up properly so they will get picked up in the first place.

Doing a half job will only result in confusion. You certainly won't nail 8 out of 10 top spots like the way we do it. But still a lot of companies are turning to these sweat shops to handle something as critical as online marketing.


Scary.

And its getting closer to Halloween. I guess that makes this article quite timely.

Posted by Cantu on Oct. 24, 2007 at 9:00 AM

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